Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? Luxco recently released a Rebel 10 Year Single Barrel Bourbon. You caved! Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. [1] The origin of the yell is uncertain. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. It wont be undone but it was a mistake to change the name of an icon! New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. The reason is because it is cheap and good enough. Rebel Yell 10 Year Details. In Virginia battlefields, monuments, and references to the areas history are very common. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. Yes. In 2019 Rebel Yell went through a rebranding effort. Rebel Yell is one of those old throwbacks. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. The park did what they thought was best. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. In 1972, the Stitzel-Weller Distillery went out of business. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. Disgusted with the name change. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. I can appreciate why some people are upset though. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. In the glass, Rebel Yell Bourbon Whiskey is the color of old gold with a light-golden hue and moderate legs at 80-proof. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. Katelyn is a freelance writer in Portland, Oregon. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Theres a couple things to expect from a bottom shelf whiskey. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). Even though I cant think of a past event where anyone was upset or protested, it could happen. Reddit and its partners use cookies and similar technologies to provide you with a better experience. 17. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. Its cheap and low quality but wholly drinkable. Consider this similar product. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. Yep, they did. Maybe next time I'll have to make my sarcasm more evident!!! The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. It will just make her cry more, more, more. Cookie Notice The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. For the Trailblazers. But it never did any good. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. Partners & Sponsors The new Rebel Yell look (image via Luxco). The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. Rebel Yell was a term coined for the battle cry of the confederate army. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . The brand was meant to celebrate the 100 year anniversary of the original Weller company. As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. This nose is sweet and much more grain forward in its aromas. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. I was told it was possible they were no longer making it. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. Its a cheap bottle of whiskey and it tastes like one, too. I dont claim to speak for or represent anyone. Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. We have to know and understand it in order for us to understand who we are today. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Not sure if you're speaking in generalities, or if this is aimed at me. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. Warm finish with vanilla and a hint of black stone fruit. Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. It is often enjoyed neat or on the rocks. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. Billy Idol's song "Rebel Yell" was named after the whisky. Sidenote: I have tried regular Rebel Yell, and I did not cry "more more more" holla_snackbar 2 yr. ago Ive been going to this park for years but now its tainted. I had to do some sleuthing to see what you were referring to. "Rebel Yell will always be Rebel Yell. I live in Alaska, by the way. However, in 2020 the rebranding effort went to removing Yell from the bottle. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. With that effort, the price has went up a bit, too. Yes. Changing the name of the Rebel Yell is turning your back on everything that made you what you are. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. Leave a comment below. We talk about bourbon, rye, or any American whiskey here (yes, even Jack). NGL the name was off putting and should have been changed decades ago. And hes worked with startup brands to turn local enthusiasm into national recognition. I will say, though, that Im excited to get back to reviewing some higher quality options. We live in an era in which some people are always going to find fault with something that isnt politically correct. Rebel Yell whiskey is matured in No. There is no doubt that wheated bourbon is one of the most underappreciated flavors. However, the addition of ice makes things a little better. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. By At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting. Units were nicknamed for their apparent ability to yell during battle. Shame on KD. Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. Interesting was in Lux Row today and not one mention of it. Click here to learn all about mash bills. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. Rebel Yell is way better name than Racer75. I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. BrokeCal, This topic has been inactive for at least365 days, and is now closed. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. It started with a new bottle design and a new marketing campaign. But for a while, it was common knowledge the main supplier was Heaven Hill. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". Sharp. The move has been met with serious opposition by some fans. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. The standard price of Rebel Yell used to be right around the $12 mark. Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. Please feel free to start anew thread on the subject. It was becoming my go to, especially for its price point. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. Its not difficult. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? Quick everyone buy up the Rebel Yell bottlings before they are gone! There'd be riots for sure! I find 'Yell' quite offensive. Weller. Rebel Yell whiskey was mashed, distilled and barreled at another facility. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. And its got a bit of an edge, thanks to the addition of the Confederate flag. It is only a name. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! The Lux Row Distillery filled its first barrel three years later, in January 2018. I thought that moniker just applied to Ole Miss fans. (Originally published in, This page was last edited on 10 February 2023, at 16:18. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. Rebel Bourbon is a decent intro into wheated bourbon, however. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! From there, most bourbons will contain malted barley, and rye. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. But again, I was never personally offended and never knew anyone who was. And Charley said, "Well, that's fine." Caving in to such ridiculousness. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. The name Rebel Yell recalls the Confederacys armed forces during the Civil War. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. The Confederate yell was intended to help control fear. From the Lux Row website: "Aged in charred oak barrels . Oddly the 10 year picture on that site still says Rebel Yell. Well see if this changes soon now that Lux row Distillers hits the four year mark. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. The company would eventually break up in 1972. Maybe the barrels that didn't make the cut? ELTepes 2 yr. ago That's good to know. We all know why your pleasing the pc crowd. Must go buy out the shelf of Yells now!!! Where is Rebel Whiskey made? Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. Be More Rebel. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. Many of these are answered in the article above. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Rebel Yell was to be produced in small batches and sent out to southern states. Give me a break! Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. With the news of the name change of the Rebel Yell being the last straw. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. A big, round body with a palate that follows the nose - honey . I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill.